Job Application

Design + written submission, CCGSD – Communications & Social Media Coordinator

Opting for audio snippets embedded in .mp4 format for my Instagram post was a deliberate choice. This approach enabled me to distill information into easily digestible, bite-sized content. The format strikes a balance, long enough to captivate viewers’ attention yet short enough to leave them eager for more.

TWITTER FRENCH

While online videos make up over 85% of consumer internet traffic, their production demands considerable time. In contrast, producers can craft audio snippets and podcasts in a fraction of that time and at half the cost. Building a campaign around this medium proves to be significantly more efficient and cost-effective.

French Instagram Post
French Twitter Post

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

Opting for audio snippets embedded in .mp4 format for my Instagram post was a deliberate choice. This approach enabled me to distill information into easily digestible, bite-sized content. The format strikes a balance, long enough to captivate viewers’ attention yet short enough to leave them eager for more.

TWITTER FRENCH

While online videos make up over 85% of consumer internet traffic, their production demands considerable time. In contrast, producers can craft audio snippets and podcasts in a fraction of that time and at half the cost. Building a campaign around this medium proves to be significantly more efficient and cost-effective.

French Instagram Post
French Twitter Post

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

TWITTER FRENCH

While online videos make up over 85% of consumer internet traffic, their production demands considerable time. In contrast, producers can craft audio snippets and podcasts in a fraction of that time and at half the cost. Building a campaign around this medium proves to be significantly more efficient and cost-effective.

French Instagram Post
French Twitter Post

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

TWITTER FRENCH

While online videos make up over 85% of consumer internet traffic, their production demands considerable time. In contrast, producers can craft audio snippets and podcasts in a fraction of that time and at half the cost. Building a campaign around this medium proves to be significantly more efficient and cost-effective.

French Instagram Post
French Twitter Post

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

French Instagram Post
French Twitter Post

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

French Twitter Post

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

  1. The .mp4 format is optimized for search engines. Social media channels are quickly becoming like search engines themselves, so if we put out relevant information-laden content, we should ensure it registers in searches while complementing it with relevant hashtags. IG, like Twitter, offers in-depth analytics for every hashtag, detailing key demographics, providing us with a great base to orchestrate our search optimization.
  2. .Mp4 gets more exposure and engagement: videos on IG generate more engagement than any other content type, while Tweets with video see 10x more engagement.
French Twitter Post

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.
French Twitter Post

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

INSTAGRAM ENGLISH

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

Framing social media communications as a story helps build an emotional connection, dramatically resulting in audience retention. By communicating via storytelling, we can also fuse our messages with entertaining and informative content, making it far more likely that audiences will spend their time consuming it.

English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.
English Instagram post
Website and social media coordination for The Canadian Centre for Gender and Sexual Diversity.

TWITTER ENGLISH

Website and social media coordination for Toronto Queer Film Festival